Melting the Psychological Boundary: How Interactive and Sensory Affordance Influence Users’ Adoption of Digital Heritage Service

As a result of the post-pandemic situation, enhancing digital heritage services has become one key issues for recovery tourism. Disruptive innovation in human–computer interaction technology brought new opportunities digitalization and intelligent transformation contemporary cultural tourism industry. Existing research on adoption behavior primarily focuses users’ assessments results. There is considerable gap about value co-creation between users intelligence cognitive construction logic services. Following reciprocal determinism, we propose conceptual model to deconstruct detailed transmission path interactive affordance sensory adoption. In Study 1, lab experiment an AI-assisted smart screen service context revealed that user were partially mediated by psychological distance. Findings from between-subject online 2 confirmed embodied cognition distance play parallel intermediary role impact 3, VR-based museum further verified information overload moderates influence This reveals deep-bounded, rational decision-making provides significant practical enlightenment optimization experience.